A large part of our business is conducting professional Search Engine Optimization services for small and medium-sized companies. So you might be shocked to find out that we talk ourselves out of more SEO projects than not. Or, more accurately, we talk our clients out of doing SEO.
Lots of people see, hear and check out about various SEO success stories from buddies, coworkers and organization partners and believe, “Hey, sounds terrific. How can I utilize that for MY service?”
The problem with SEO, probably more than any other Internet marketing method, is that it’s often the wrong tool for the job. No matter how bad you WANT it to be the answer to your issues and help you increase sales it’s simply not going to suffice.
To help you examine whether SEO can be part of your well-rounded Internet marketing method, here’s 4 reasons why SEO will NOT help you”
You Have actually a Made Up Item
The entire structure of SEO is to place your web pages to be the answer to the concern relating to pertinent searches. You can’t take advantage of SEO for the simple factor that no one knows to search for it if the product or service you offer is something so special or made up. Case in point was a company that pertained to us to carry out an SEO program for “Canine White wine.”
The problem is two-fold
White wine is in fact bad for your canine so no one would be looking for those keywords together unless maybe it was for “Canine wine poisoning.” The item wasn’t in fact red wine at all however a type of gravy frequently sold to spruce up kibble. While the product was perfectly oKAY and real to feed your dog, the association in between the made up product classification (pet dog red wine) and the actual item (a kibble additive commonly referred to as “canine gravy”) was beyond the scope of SEO. A much better marketing service that we recommended was a trade PR campaign combined with blog writer reviews because the item needed describing in order to “get it.”
SEO exposes weaknesses in branding and product positioning. In some cases SEO is considered a panacea for a weak product offering or non-existing branding campaign. SEO can’t carry out magic, and definitely can not create need where little or none exists.
And with the rising significance of social media’s impact on SEO businesses will require to invest in ongoing social media efforts to enhance their standard SEO results given that all the significant search engines have actually gone on record that social media signals going in and out of a site are a recognition of that website’s authorityon a specific subject (and set of keywords). To invest in SEO is actually a baseline step that needs to be enhanced with social media marketing and material marketing and blogging on an ongoing basis.
Website Style is Not Set Up For SEO
While a site’s design can be altered, this can typically lead to additional costs in order to change the design of the site to make it SEO all set. In order to perform correct SEO, each item or service must have it’s own page considering that correct onsite SEO needs unique META tags, Title tags, keywords, and so on. SEO is about material, mainly text.
Required Outcomes Instantly
And as you most likely believe, SEO can require time to work. In fact, the extremely nature of GOOD SEO practices is to attempt and imitate natural linking and social media activity in as natural methods as possible. That implies slowly, and slowly. And even then, it can take the search engines weeks and even months to index your website and move it up in the rankings – if at all! So if you have an unique event or you’re planning an item present or other prompt event, SEO isn’t going to be your ticket to the top. You’ll be better carrying out a Pay Per Click ad campaign or possibly an email marketing campaign combined with social networks to make things occur on YOUR schedule.
Taking these 4 suggestions into factor to consider, SEO can be an extremely effective tool in your Web marketing toolbox. But it’s not the end-all be-all.